Every brand has something unique to say. It’s not just about one grand story but the collection of smaller, meaningful narratives that reflect who you are, what you care about, and the values behind your work. And in the world we live in now, these narratives matter more than they ever have before.
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Here’s the thing. Some of the strongest, most inspiring brands started in times like this. And it’s not because they played it safe or chased fleeting trends. It’s because they were intentional. They built from their core values and focused on something bigger than quick wins.
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Launching the Legacy Foundations Course on Earth Day feels right because this day is all about possibility. It’s about honoring the systems we’re part of and realizing that even small changes can lead to something extraordinary.
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As artists, artisans, makers, and designers, your work carries stories, values, and a spark of creativity that’s truly one-of-a-kind. But running a creative business can sometimes feel like navigating a maze. Between staying true to your craft, making sustainable choices, and adapting to an unpredictable world, the challenge of building something meaningful can feel overwhelming.
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Artisan businesses are about more than just selling a product; they are about making a difference. As an artisan business owner, you have the opportunity to change the way people think about the products they use and consume.
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Our mission at Artisan & Company is to support and encourage a thriving regenerative community of artisans who are at the forefront of sustainability in our industry. It’s no longer enough to just be creative and make cool things. It’s important that when we do create, we put our Earth at the forefront.
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Today marks Earth Day 🌏 a global holiday dedicated to protecting our planet from things like pollution and deforestation. Here’s my challenge to you: do one thing today in your studio to minimize your impact on the planet.
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In order for a business to thrive, it needs to take step back and stop looking at just the financial numbers. It needs to slow down and look at the whole picture.
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My kids are change makers. I hear it in what they say and how they stick up for their friends. I see it in how they interact with people and their compassion toward others. I know in my heart they will change the world. But, right now, they are looking up to me, which means that I still need to be the example. I can’t be the one to sit back and wait for my kids to do it. What sort of message is that leaving?
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Bonjour!
My traveling in Morocco has ended, my husband and three kids have arrived and we are settled into our new home in a small little town in the countryside in France for the next couple months.
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There seems to be a perception that a Slow Business (I’m referring to the slow business movement) is about building your business slowly and bringing in very little money. This isn’t necessarily the case. Because in the end, the purpose of a business is to make money, so making money should be a priority.
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